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active business protection
uptoIP GmbH
IP Service Provider
Patents, trademarks and designs are a core component of modern business strategy. Intellectual property rights not only protect innovation but also create targeted competitive advantages, raise barriers to market entry, and increase corporate value in a targeted manner.
What matters most is not merely filing IP rights, but their systematic planning in alignment with a company’s business and innovation strategy.
uptoIP GmbH supports companies in strategically analyzing and efficiently managing their IP portfolios - without losing sight of the big picture.
By combining expertise, technological precision and specialized services, uptoIP helps companies to strategically leverage their intellectual property as an economic asset and secure long-term competitive advantages.
Intellectual Property Rights (IP)
Patents
A patent can be applied for an invention that is novel, involves an inventive step and is industrially applicable. It is also essential that the invention is not obvious to a person skilled in the art based on the prior art—meaning everything that was publicly available before the filing date.
Utility Models
A utility model often referred to as a "small patent” protects inventions that are novel, involve an inventive step, and are industrially applicable.
Unlike patents, utility models are not substantively examined but simply registered, and have a limited term of protection up to 10 years.
Trademarks
Trademarks are any graphically reprecentable signs used to distinguish a company's goods and services. However, sounds, colors, and smells can also be considered trademarks.
A key feature is that trademarks have an unlimited term - provided they are renewed regularly.
Designs
A registered design protects the appearance of a product as intellectual property - specifically its shape, colors, lines, and surface characteristics.
Protection applies exclusively to the design itself, not to the product’s technical function.
Unlike patent protection, design protection is limited to the design and is valid for a maximum term of up to 25 years.
